Client
OURS | London, United Kingdom
Info
Ours is a life as a service (LaaS) company that will venture into the Co-Living space. The purpose of Co-Living is to create a home environment that inspires and empowers its residents to be active creators and participants in the world around them. These environments cultivate collaboration and serendipity amongst residents and the extended community. Co-Living houses enable sustainable lifestyles through sharing and efficient use of resources and space.
Solution
The logo is comprised of four circles of different diameters. They represent company’s core interests—collaboration, community, sustainability and convenience. Being shifted from the centre of the largest circle, they create a dynamic, yet compact shape that alludes to collective activity. It looks as if every larger circle embraces smaller one. Finally, the symbol depicts an idea of growth and improvement.
