Client
Indexa Capital | Madrid, Spain
Info
I was in charge of creating a visual identity for Indexa Capital – the first and only automated investment manager operating in Spain. The client’s demand was to come up with an iconic mark that is going to be highly applicable. The symbol hints at a highly stylized chart, with a curved line (as a negative space) indicating an exponential growth.
For the primary colour scheme, tones of blue state confidence, trust, reliability and security.
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