Client
technicsatelier | Stuttgart, Germany
Info
Technicsatelier is a company with a wide range of engineering services, IT software solutions, material technologies on to resident engineering in the automotive sector.
I got the opportunity to create a logo solution for technicsatelier. The sign itself represents a highly stylized cogwheel, alluding to mechanical engineering. Concentric circles, colour palette and connection network served as a source of inspiration.
Random distribution of red and dark grey dots conveys “disorder in order” and probability. Besides, putting the sign into perspective and applying various dots’ diameters give the sign dynamic look and feel.
Finally, the connection between the logo and the logotype was secured by personalisation of two “i” characters, i.e. putting the red and grey dot, respectively.
