Client
AARI Health Arena | Labrador, Australia
Info
AARI Health Arena is a fitness community, housing a multidisciplinary health care team and fully functional rehabilitation gym. It provides various services including nutrition, physiotherapy, remedial massage, diabetes care, yoga, podiatry, etc.
I was in charge of creating logo as well as various marketing material.
The typographic solution is simple and direct. It has personalised second A character, for which the main inspiration has been found in Da Vinci’s “Vitruvian Man”. The progress and improvements are represented by overlapping character A (instead of a triangle), square, pentagon, and a circle.
Primary colour is CMYK black, while secondary colours are taken from the splash, which serves as a contrasting graphical element.
